My work appears regularly on Planet Rugby, where I focus on tactical analysis, player profiles and the evolving narrative of the sport. I attempt to write with clarity and intent, always aiming to connect the technical with the emotional.
Whether I am breaking down a Lions tour, exploring the rise of a hybrid flanker or reflecting on the legacy of a retiring great, I try to bring a grounded perspective that speaks to both players and fans.
Beyond rugby, I lead strategic bids for major projects at Populous, the global Sports Architects. I specialise in shaping narratives that align design ambition with social impact. My writing in this space is guided by the same principles I apply to sport: structure, purpose and a clear sense of direction.
I believe good writing should do more than inform. It should persuade, provoke and resonate. That belief drives everything I put on the page.
