World Rugby to ban kit clashes to aid colour-blind fans

Date published: October 7 2021 - News Desk

World Rugby is looking to help those affected by colour-blindness by stopping red and green kit clashes for international matches ahead of the 2027 World Cup.

With players, officials and supporters potentially hampered by the condition, the governing body is looking to ban kit clashes in time for the 2027 global tournament.

They have teamed up with Colour Blind Awareness as they look to help reduce those problems for the people affected in the sport, which includes World Rugby chairman Bill Beaumont.

“From our perspective, if you’re potentially limiting eight per cent of your male audience, that’s a huge number of people who are suddenly switching off,” World Rugby’s research, turf and equipment manager Marc Douglas told the I newspaper.

Wales v Ireland

World Rugby’s plans mean that should Ireland play Wales at the 2027 World Cup, one team would have to wear a change kit.

“Colour-blindness is largely misunderstood and the challenges for those who play, coach, officiate and support our sport is often overlooked,” Beaumont added.

“As someone who experiences those challenges first hand, I am delighted that World Rugby is marking Colour Blind Awareness Day 2021 by launching comprehensive guidance for all levels of the game that place visually-impaired considerations at the heart of our decision-making.

“Through this guidance, we hope to raise awareness and change culture through positive actions that don’t just address some of the more obvious challenges such as kit colours, but consider the whole match-day experience whether that be wayfinding, digital signage, branding or ticketing.”