Twickenham to be renamed in September in move that ‘serves all rugby’
Outside view of Twickenham Stadium.
The Rugby Football Union (RFU) have announced that Twickenham Stadium will be renamed Allianz Stadium in September this year after a multi-year deal was struck.
In a decision that will be met by mixed reviews from England supporters, the RFU has confirmed that they have received a “significant, long-term investment” from Allianz.
The Allianz Group is one of the world’s leading insurers and asset managers with approximately 125 million private and corporate customers in nearly 70 countries.
Eighth Allianz Stadium
They already have seven stadia around the world and Twickenham will become the eighth to be known as Allianz Stadium when it makes the switch later this year.
“The partnership will be transformative, not only to the elite men’s and women’s teams but also aims to have a positive impact on community clubs around the country,” read a statement from the RFU.
“It will see Allianz and the RFU offer significant support to the grassroots game through financial investment that aims to secure future investment into the community game.”
The statement continued: “Allianz is also dedicated to helping grow the profile of women’s rugby. Having been the Premiership Women’s Rugby title partner, and partner of the grassroots programme ‘Allianz Inner Warrior’ which encouraged young women into rugby.
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“As part of Allianz’s new partnership, they will also increase their investment into the future of rugby through supporting those who participate, watch and cheer the game within the community. Having long been passionate supporters of the game, through this partnership Allianz aims to help the sport reach every corner of the nation, ensuring that everyone has the chance to play the game we all love.
“In addition to being a key partner of the RFU’s community engagement programme, Allianz will also launch a new Allianz Future Fund that will enable community rugby clubs to apply for funding.
“This is the first of many plans the partnership has to ensure players and clubs are uplifted at a local level, ensuring England‘s extraordinary legacy in the sport continues.”
Colm Holmes, CEO of Allianz UK, believes they have a “strong match” in values with the RFU and is looking forward to “embracing” their responsibility to rugby.
“We are delighted to partner with the RFU to further invest in grassroots clubs, our national teams, and in the home of England Rugby. We see a strong match between the values and ambitions of Allianz and those of the RFU,” he said.
“With each of the eight stadia we now support around the world, we seek to create the best experience for fans, players, and local communities. Allianz Stadium is no different. We embrace our responsibility in carrying forward its extraordinary history as a stadium full of inspirational memories, team spirit, inclusion, and heart. We look forward to supporting the RFU in delivering more incredible experiences for rugby fans at Allianz Stadium, as well as further opening this iconic venue to many others.”
RFU CEO, Bill Sweeney, said: “We’re really pleased to be expanding our partnership with Allianz, enabling further investment into the community and professional game. This is an opportunity to celebrate our stadium’s proud legacy while developing it for the future. This partnership will support us in moving the game in a direction which serves all rugby, from minis to the elites, from club coaches to our national coaches and everything in between.
“Over the coming years the RFU and Allianz will work together to enhance visitor experiences and provide fans and local community with the best possible match day and event experiences.
“As we head towards hosting the Women’s Rugby World Cup in 2025 it is entirely fitting that the first game to be played at the newly named Allianz Stadium will be the Red Roses versus New Zealand on 14 September.”
England men’s player, Anthony Watson, added: “Innovative deals like this are important in moving rugby on. The investment, not only in the professional side but also for the community game, is so important and will hopefully get more people active, playing the sport, enjoying the sport and watching the sport.”