Allianz to end sponsorship with Saracens

Date published: February 13 2020

Saracens have confirmed that their partnership with Allianz will come to a premature end following the conclusion of the 2019/20 campaign.

On the back of Saracens’ fine and ultimate relegation to the Championship at the end of the season after breaching the salary cap, a high-profile split with the German insurance firm was rumoured to be on the cards.

That was confirmed on Thursday with statements released by both parties.

“The partnership was successful since its inception back in 2012, encompassing naming rights for Allianz Park stadium and the club’s playing shirts, as well as Principal Partner of the Saracens Sports Foundation,” said the reigning Premiership champions.

“Saracens would like to thank Allianz for its support over the last eight years and the club is pleased that it has re-affirmed its commitment to the Foundation until the end of the 2020/21 season. This ensures continuity in what is such a key aspect of the club’s community programme in a partnership which uses the power of sports to inspire and improve lives throughout the north London community.

“Saracens look forward to the remainder of the 2019/20 season working with the Allianz team around the club’s existing games at Allianz Park as well as its showpiece fixture The Showdown at Tottenham Hotspur Stadium on Saturday 28th March, where Saracens will play in Allianz’s special edition blue shirt.

“Saracens look forward to working with our stable of committed Principal Partners including Nike, Hy-Pro and Simba and we would like to thank them for their ongoing support. We are also excited about developing new commercial partnerships in the coming months.”

Allianz is reported to have paid Saracens some £2million a year as part of the agreement. which saw it sponsor the kit as well as hold naming rights on the stadium. However, they have now decided to cut the deal short.

“Allianz has taken the difficult decision to end its sponsorship of Saracens Rugby Club and stadium at the end of this season,” they said.

“Allianz intends to continue to be involved in the great work that the Saracens Sports Foundation does in their local community and wishes Saracens well in the future.”