The Wallabies are heading for a record low attendance figure at for Saturday's clash with France at Suncorp Stadium, Brisbane.
Initial figures suggest the Test will be seen from the stands by only 29,000 spectators, 11,000 less than the previous low figure at the ground.
While the Reds struggle in Super Rugby, it has always been the case that union in Australia faces stiff competition for consumers from a plethora of other sports: AFL, league, soccer, cricket, tennis and swimming are all massive players Down Under.
Indeed, the lowly attendance will not be helped by the absence of local favourites Will Genia and James Horwill from Ewen McKenzie's lineup, nor that of the injured Quade Cooper.
Ex-Wallabies boss John Connolly attributes the disappointing projected turnout to the state of the economy and ticket pricing.
"The major factors are cost of tickets plus food and drink and also the fact people are struggling with their budgets at the moment and would rather have a cheaper night watching at home,'' Connolly told the Courier Mail.
"The first Origin game was only sold out in the last couple of days. I never thought I would see an Origin game at Suncorp not sold out in the first five minutes.
"The Reds form is a part of it but league and union are both struggling to get the price of tickets right.''