Wales fly-half Dan Biggar said the Six Nations champions are determined to beat Australia in Cardiff on Saturday as they are "fed up" of losing to the southern hemisphere big three.
Wales have been dominant against northern hemisphere teams in recent years - winning back-to-back Six Nations titles - but they haven't beaten the Wallabies, All Blacks and Springboks in 17 matches since defeating Australia in Cardiff in 2008.
"We are fed up of saying Wales played well against a southern hemisphere team but came out losing by two or three points, a last-minute try or a last-minute penalty," said Biggar.
"The coaches and players have said it is not good enough to lose on Saturday. The autumn campaign (for Wales) will be judged on his game. It will be a success or a pretty mediocre autumn.
"We have proved ourselves in the northern hemisphere, in the Six Nations, over the last couple of years, and it is about making that step up now and us having that bit of a swag when teams come to the Millennium Stadium in the autumn."
Biggar believes England's 2003 World Cup triumph as a template for domination against the major southern hemisphere nations.
And he admits Wales are striving to attain those standards ahead of Saturday's clash with Australia.
"The 2003 England team was such an exceptional team," added Biggar.
"They probably walked on to the field against New Zealand, Australia and South Africa and thought 'we are the best team here'. That is what we have got to get to.
"We are not quite there yet, but it is something the coaches are hugely pushing to make sure that teams come here and sort of think they are underdogs here. We have to build towards that.
"It is frustrating watching England beat these teams and then us not quite getting the results. International rugby is about results, and you are judged on whether you win or lose.
"Saturday is almost like a one-off game. It is a huge opportunity for us to put down a marker and say 'we are here for the next couple of years and we want to be taking southern hemisphere teams right down to the wire and beating them'."