IRB chairman Bernard Lapasset has commented on the "exciting times" for Sevens ahead of the Olympic Games.
The seven-man sport will be included for the first time in 2016 and as a result is receiving significant interest, according to Lapasset.
Greater investment is set to come following the Sevens World Cup last year in Moscow.
The latest leg of the IRB Sevens World Series takes place this weekend in Las Vegas.
"These are exciting times for a sport that continues to enjoy strong growth in participation, profile, commercial and broadcast appeal around the world and Rugby Sevens has been an integral part of this," Lapasset said.
"Since the IOC voted to include Rugby Sevens on the Olympic Games programme we have experienced unprecedented interest from unions and cities across all continents wishing to host one of our major men's and women's properties.
"International Rugby Sevens is truly competitive, showcasing great skill and speed to full, vibrant stadia and strong and ever growing global broadcast audiences and that is why we believe that Rugby Sevens will be a great fit for the Olympic Games and the Olympic Games will be great for Rugby."