Leicester Tigers director of rugby Richard Cockerill wants his ban for abusing match officials to be set as the benchmark for others.
Cockerill was handed a nine-match ban after using inappropriate language towards the fourth official during the Aviva Premiership Final at the end of last season.
Now currently serving his suspension, Cockerill wants other club bosses to receive a similar punishment.
"Clearly some have felt that what I did in the final brought the game into disrepute," said Cockerill.
"I just hope now that every time a director of rugby or manager swears on the touchline they're charged with bringing the game into disrepute for using foul and abusive language.
"I also want to make the point that I did not abuse any officials. Everybody seems to keep writing that I was banned for abusing the officials when in fact I was banned for using foul and abusive language.
"The next time anyone says an F-word or C-word in the heat of battle on the touchline, I expect them to be called before a disciplinary and banned for a similar amount of time.
"The Rugby Football Union has now set the agenda on this, my case is now the benchmark.
"I did what I did, I've been punished. If you look at it in the cold light of day, then I shouldn't have done what I did. Was I disappointed? No, I probably got what I deserved.
"I'm missing seven games and my job is on the line. You want to be there with the players. How much they'll miss me? Who knows.
"If something happens on the pitch to the players that warrants me having a discussion with the fourth official, I might not use the same language. I might talk to him really nicely so that I don't look like a short, bald aggressive bloke. I'll do what I need to do.
"One of the core values at Leicester is loyalty. I'm very loyal to the players, they're very loyal to me.
"I'm very loyal to the club and they're very loyal to me, that's just the way it is. We support everyone who works here.
"The board have been very supportive and we've had discussions about that. That's what Leicester's about, you're either in or you're out. And I'm in."