Planet Rugby

Heineken to back new Cup competiton

20th July 2014 13:13

Share:

Jonny Wilkinson - Heineken Cup Final

Heineken will be involved in the new European Rugby Champions Cup

The new European Rugby Champions Cup is set to be sponsored by the same company which backed the competition it replaced.

According to a report in The Rugby Paper Heineken, who were the long-term title sponsors of the previous European rugby competition, will splash out around £4m-a-year to be associated with the European Rugby Champions Cup.

Heineken is the first major company to give their backing to the new competition, which is being organised by club-driven promoters European Professional Club Rugby.

EPCR are hopeful of securing sponsorship from four other major companies, with insurance-giant Allianz and Turkish Airlines believed to be among the interested parties.

Organisers hope that the five deals will bring in £20m-a-year, which will bee double the amount that Heineken paid to be the main sponsors of the old European Rugby Cup Ltd.

EPCR will pocket £28m from deals with BT Sport and Sky for British television rights and expect to add at least another £25m from French rights. They are also hoping that other broadcasting deals will bring in at least another £14m.

EPCR, which is dominated by representatives from the Premiership, Top 14 and PRO12, are hopeful of reaching their goal of securing £100m-a-year in total sponsorship ahead of schedule.

But with the French club season kicking off on August 16, and the Premiership and PRO12 getting underway three weeks later, organisers do not have much time to announce further sponsors.

  • Champions Cup Fixtures
Forthcoming Fixtures
FixtureDetails
All times are local
European Rugby Champions Cup
Friday , October 24
Munster vs Saracens19:45
Saturday , October 25
Ulster vs Toulon13:00
Scarlets vs Leicester19:45
Bath vs Toulouse15:15
Montpellier vs Glasgow17:15
Northampton vs Ospreys17:15
Sunday , October 26
Clermont Auvergne vs Sale13:00
Castres vs Leinster15:15
Wasps vs Harlequins17:15
Benetton Treviso vs Racing Metro 9217:15
More European Rugby Champions Cup fixtures
  • Champions Cup Results
Recent Results
FixtureDetails
All times are local
European Rugby Champions Cup
Sunday , October 19
Toulouse 30 - 23 MontpellierToulouse vs Montpellier Report
Leinster 25 - 20 WaspsLeinster vs Wasps Report
Toulon 28 - 18 ScarletsToulon vs Scarlets Report
Ospreys 42 - 7 Benetton TrevisoOspreys vs Benetton Treviso Report
Saturday , October 18
Glasgow 37 - 10 BathGlasgow vs Bath Report
Sale Sharks 26 - 27 MunsterSale Sharks vs Munster Report
Racing Metro 92 20 - 11 NorthamptonRacing Metro 92 vs Northampton Report
Leicester 25 - 18 UlsterLeicester vs Ulster Report
Saracens 30 - 23 Clermont AuvergneSaracens vs Clermont Auvergne Report
Friday , October 17
Harlequins 25 - 9 CastresHarlequins vs Castres Report
More European Rugby Champions Cup results
  • Champions Cup Table
Pool 1
European Rugby Champions Cup Table
PosTeamPPts
1Saracens15
2Munster14
3Sale Sharks11
4Clermont Auvergne11
Pool 2
European Rugby Champions Cup Table
PosTeamPPts
1Leinster14
2Harlequins14
3Wasps11
4Castres10
Pool 3
European Rugby Champions Cup Table
PosTeamPPts
1Toulon14
2Leicester Tigers14
3Ulster11
4Scarlets10
Pool 4
European Rugby Champions Cup Table
PosTeamPPts
1Glasgow Warriors15
2Toulouse14
3Montpellier11
4Bath10
Pool 5
European Rugby Champions Cup Table
PosTeamPPts
1Ospreys15
2Racing Metro Paris14
3Northampton10
4Treviso10