Planet Rugby

Heineken to back new Cup competiton

20th July 2014 13:13

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Jonny Wilkinson - Heineken Cup Final

Heineken will be involved in the new European Rugby Champions Cup

The new European Rugby Champions Cup is set to be sponsored by the same company which backed the competition it replaced.

According to a report in The Rugby Paper Heineken, who were the long-term title sponsors of the previous European rugby competition, will splash out around £4m-a-year to be associated with the European Rugby Champions Cup.

Heineken is the first major company to give their backing to the new competition, which is being organised by club-driven promoters European Professional Club Rugby.

EPCR are hopeful of securing sponsorship from four other major companies, with insurance-giant Allianz and Turkish Airlines believed to be among the interested parties.

Organisers hope that the five deals will bring in £20m-a-year, which will bee double the amount that Heineken paid to be the main sponsors of the old European Rugby Cup Ltd.

EPCR will pocket £28m from deals with BT Sport and Sky for British television rights and expect to add at least another £25m from French rights. They are also hoping that other broadcasting deals will bring in at least another £14m.

EPCR, which is dominated by representatives from the Premiership, Top 14 and PRO12, are hopeful of reaching their goal of securing £100m-a-year in total sponsorship ahead of schedule.

But with the French club season kicking off on August 16, and the Premiership and PRO12 getting underway three weeks later, organisers do not have much time to announce further sponsors.

  • Champions Cup Fixtures
Forthcoming Fixtures
FixtureDetails
All times are local
European Rugby Champions Cup
Friday , December 5
Montpellier vs Bath19:45
Saturday , December 6
Sale vs Saracens13:00
Munster vs Clermont Auvergne17:30
Ulster vs Scarlets19:45
Benetton Treviso vs Northampton13:00
Ospreys vs Racing Metro 9215:15
Sunday , December 7
Castres vs Wasps13:00
Harlequins vs Leinster15:15
Leicester vs Toulon17:30
Toulouse vs Glasgow15:15
More European Rugby Champions Cup fixtures
  • Champions Cup Results
Recent Results
FixtureDetails
All times are local
European Rugby Champions Cup
Sunday , October 26
Clermont Auvergne 35 - 3 Sale Sharks
Castres 16 - 21 Leinster
Wasps 16 - 23 Harlequins
Benetton Treviso 10 - 26 Racing Metro 92
Saturday , October 25
Bath 19 - 21 Toulouse
Montpellier 13 - 15 Glasgow
Ulster 13 - 23 Toulon
Northampton 34 - 6 Ospreys
Scarlets 15 - 3 Leicester
Friday , October 24
Munster 14 - 3 Saracens
More European Rugby Champions Cup results
  • Champions Cup Table
Pool 1
European Rugby Champions Cup Table
PosTeamPPts
1Munster28
2Clermont Auvergne26
3Saracens25
4Sale Sharks21
Pool 2
European Rugby Champions Cup Table
PosTeamPPts
1Harlequins28
2Leinster28
3Wasps22
4Castres21
Pool 3
European Rugby Champions Cup Table
PosTeamPPts
1Toulon28
2Scarlets24
3Leicester Tigers24
4Ulster21
Pool 4
European Rugby Champions Cup Table
PosTeamPPts
1Glasgow Warriors29
2Toulouse28
3Montpellier22
4Bath21
Pool 5
European Rugby Champions Cup Table
PosTeamPPts
1Racing Metro Paris28
2Northampton25
3Ospreys25
4Treviso20