Planet Rugby

Heineken to back new Cup competiton

20th July 2014 13:13

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Jonny Wilkinson - Heineken Cup Final

Heineken will be involved in the new European Rugby Champions Cup

The new European Rugby Champions Cup is set to be sponsored by the same company which backed the competition it replaced.

According to a report in The Rugby Paper Heineken, who were the long-term title sponsors of the previous European rugby competition, will splash out around £4m-a-year to be associated with the European Rugby Champions Cup.

Heineken is the first major company to give their backing to the new competition, which is being organised by club-driven promoters European Professional Club Rugby.

EPCR are hopeful of securing sponsorship from four other major companies, with insurance-giant Allianz and Turkish Airlines believed to be among the interested parties.

Organisers hope that the five deals will bring in £20m-a-year, which will bee double the amount that Heineken paid to be the main sponsors of the old European Rugby Cup Ltd.

EPCR will pocket £28m from deals with BT Sport and Sky for British television rights and expect to add at least another £25m from French rights. They are also hoping that other broadcasting deals will bring in at least another £14m.

EPCR, which is dominated by representatives from the Premiership, Top 14 and PRO12, are hopeful of reaching their goal of securing £100m-a-year in total sponsorship ahead of schedule.

But with the French club season kicking off on August 16, and the Premiership and PRO12 getting underway three weeks later, organisers do not have much time to announce further sponsors.

  • Champions Cup Fixtures
Forthcoming Fixtures
FixtureDetails
All times are local
European Rugby Champions Cup
Friday , October 17
Harlequins vs Castres19:45
Saturday , October 18
Sale vs Munster13:00
Saracens vs Clermont Auvergne15:15
Leicester vs Ulster19:45
Glasgow vs Bath15:15
Racing Metro 92 vs Northampton17:15
Sunday , October 19
Leinster vs Wasps17:15
Toulon vs Scarlets15:15
Toulouse vs Montpellier13:00
Ospreys vs Benetton Treviso13:00
More European Rugby Champions Cup fixtures
  • Champions Cup Table
Pool 1
European Rugby Champions Cup Table
PosTeamPPts
1Leinster622
2Northampton617
3Castres69
4Ospreys65
Pool 2
European Rugby Champions Cup Table
PosTeamPPts
1Toulon624
2Cardiff Blues614
3Exeter612
4Glasgow Warriors611
Pool 3
European Rugby Champions Cup Table
PosTeamPPts
1Toulouse623
2Saracens620
3Connacht613
4Zebre60
Pool 4
European Rugby Champions Cup Table
PosTeamPPts
1Clermont Auvergne624
2Harlequins616
3Scarlets611
4Racing Metro Paris67
Pool 5
European Rugby Champions Cup Table
PosTeamPPts
1Ulster626
2Leicester Tigers621
3Montpellier611
4Treviso60
Pool 6
European Rugby Champions Cup Table
PosTeamPPts
1Munster623
2Gloucester614
3Edinburgh612
4Perpignan67