Can Leinster become the first club in the eighteen-year history of the Heineken Cup to claim a hat-trick of titles? Why not?!
Last season, the Irish giants became the first team since Leicester - ten years ago - to defend their European crown, but three consecutive titles would raise the bar significantly higher. A fourth title in five years would lift them alongside Toulouse as Europe's must successful club.
Joe Schmidt's team have lost just once in this competition in their last 18 matches. Significantly, that loss came against Clermont Auvergne, against whom they have been drawn once again.
Most of the pre-tournament talk has, unfortunately, revolved around the crisis sparked by the English TV rights deal and the need for a revamp of how teams qualify. Whatever the outcome of the prolonged negotiations, it's certain that Europe's biggest competition will have a new look in 2014.
The need for change is clear to all who are willing to see it. While Leinster's army of Irish internationals have played a game or two since returning from holiday, Morgan Parra was on the field for every minute of Clermont's first seven games this season while Vincent Clerc was only a few minutes short of doing the same for Toulouse.
Of course part of the blame must lie with the French for having two extra teams in their domestic league - and thus a ridiculously long season - but the disparity in resources and effort required to compete for silverware in the Top 14 or the Premiership compared to the Pro12 is obvious.
Harlequins and Biarritz won't be complaining too much though because being grouped with Zebre and Connacht means they really would have no excuse for not making it through to the last eight.
No such luck for Leicester and Toulouse however. The 'Group of Death,' which includes Pro12 champions Ospreys and the ever-improving Treviso, is sure to see at least one of the big guns miss out on a quarter-final spot.
The usual suspects make up the list of title contenders - Leinster, Toulouse, Clermont - with the notable addition of Toulon, Harlequins and last year's finalists Ulster, who many feel are now Ireland's strongest club. After two poor European seasons, Munster must now be considered outsiders along with the likes of Leicester, Northampton and Saracens.
With an all-star squad that features internationals in almost every position, including the bench, Toulon are many pundits' pick to wrestle the trophy away from Dublin. Bernard Laporte's team had one weakness last year, the scrum. The solution? Import Andrew Sheridan and Genith Jenkins, add Bakkies Botha and Simon Shaw in the second row to lend a hand...problem solved!
Most importantly, the mix of big names is starting to gel with long-server squad members like Jonny Wilkinson and Joe van Nierkerk providing the glue. They've lost just once in eight games in the Top 14 - with a below-strength team away to Toulouse - so everything suggests they have all the tools required to get the job done.
The English challenge is likely to come from Quins. The Premiership champions showed they had the beating of Europe's best with a victory in Toulouse last year but undid all their good work by running out of steam against Connacht. With a settled squad and the confidence gained from their maiden domestic title, they represent the best bet to bring the Cup back to England for the first time since 2007. Given their draw, Chris Robshaw and co. will be gunning to be one of the top seeds after the pool stages.
All that said, it's only October and predictions in this tournament are seldom worth much. A long season lies ahead, it should be fascinating.