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lawynd - some research/facst for your marketing interview!
adidas signed a contract in 2008 with NZRU which covers ABs and 5 Super franchises, it runs till 2019, so no immediate room for change there. As for BNZ, it may sound like a NZ bank but it is Australian-owned (National Australia Bank) since 1992, I wouldn't expect any increases in sponsorship in these tough economic times - they may not even renew their contract expires end of this year; an indicator would be that NZRU tried to sell all 5 Super franchises a few months back, and no adequate/successful bids. Ford Motor Co stopped their sponsorship due to huge financial losses in USA. With adidas, News Ltd (tv coverage) provide the bulk of the NZRU's income.
And remember NZRU also has 27 provincial unions.
With a population just over 4m any international sponsor would look at value for money, NZ is hardly a global market when you consider how many cities have greater populations living in a concentrated area.
I have no answers!
The North v South fundraiser game for Otago union in a few weeks could be the beginning - what next - cake stalls and barbecues?
Posted 11:33 19th May 2012
@heathy - that only makes sense if the three SANZAR nations (I'm ignoring Argentina because they're a slightly different case) only make money through test matches and have no other revenue streams; I know this is an old chestnut and we've trodden this ground before but to me, admittedly as an outsider, it doesn't seem a very complex situation to resolve. New Zealand, for example, need to do more to generate revenue from the almost godly status of the AB shirt. Unless someone can show me otherwise, I doubt very much that the deal with Adidas is worth as much as most other countries combination of a kit manufacturer and proper shirt sponsor. Also, what sort of a deal do BNZ have with Super Rugby? They sponsor every franchise's shirt, and I bet they're not paying a premium to do so. Super rugby gets greater exposure every year (thanks to Sky, which I have mixed feelings about), and this is an area that should be seriously looked at too.
TL;DR - I'm quite happy to take a job with NZRFU's marketing and administrative department and sort it all out. ;)
Posted 09:27 18th May 2012
So who said NZ threat to pull out of 2015 would be ignored. Pity the pound is so bloody weak and god knows where it will be in 2015
Posted 14:58 17th May 2012
They may be the best team in the world but the NZRU are pathetic! They can't even make ends meet unless they either get to play 15 test matches per year or are gifted a handout by the IRB. Its about they, and the ARU, got their act together. How can two of the most powerful rugby nations be so feeble financially?!! And its nothing to do with small populations, before anyone thinks about bringing that old chestnut back up. I agree rugby_rockstar, id love to see what percentage of the pay Argentina will be allocated. Just like id love to see how many people they manage to get on the SANZAR board with the power to make decisions.
Posted 14:39 17th May 2012
Lawynd - It doesn't work like that. It is about lost revenue and this pretty much only effects the Southern Hemisphere in 2015. It is to do with the timings of the tournament and the inability to gain revenue from the usual matches including the November internationals. These games are revenue streams as well as cutting short their season. It doesn't effect the Northern Hemisphere as much as it is business as usual and they will also get revenue from the tournament in addition to everything else (especially England, as they are the hosts). More needs to be given to the minor nations for development which is happening apparently so that is good. The IRB have just soaked up revenue for so long and it needs to be spread out evenly. This will help. It's a good move and a step in the right direction at long last.
Posted 13:09 17th May 2012
Can I take it that Price Tag by Jesse J is the new anthem for the SANZAR nations. How about they all donate 10% of their windfall to the developing nations .... right
Posted 13:00 17th May 2012
@rugby_rockstar well picked up but you have the figures all wrong they are
NZ 9 999 999.97
The reason is that the IRB are controlled and are lackeys of NZ so they as they are all spineless individuals they will get the jelly wobbles and pass over the money to those evil NZers. By the way the squeaky wheel gets............
Posted 12:00 17th May 2012
But isn't the GBP 10 million only given out as a reimbursement of proven losses incurred because of reduced tours/tournaments in the WC year.
By the way what happened to Mike Miller. He more or less said NZ, Aust and SA were getting enough funding and if they didn't like it they didn't need to come to the WC in 2015 (or words to that effect).Didn't go down too well in NZ.
Mike was the only highly ranked administrator without cauliflower ears.
There was a lobby going on in NZ to replace him with Mike Tindall. At least Mike Tindall looks like a rugby person.
Posted 11:52 17th May 2012
Have to agree that handouts are a dangerous precedant,as once given they have a very nasty habit of growing bigger and becomming an expected right like bonuses in the banking world, which we all hate.Also it does seem very lobsided,surly the developing nations need just as much help if not more.So are the IRB now going to give a simalar sum to them to pay for their patiapation ,i dought it
Posted 11:32 17th May 2012
@rugby_rockstar, um no im pretty sure they left "equally" out deliberately. Most likely the bulk of that money will go to SA as they have the biggest stadiums & crowds and lose the most income during a World Cup year. O wonder what Arg will get though...
Posted 11:15 17th May 2012
I agree with lawynd. Surely this money would have been better spent of the developing nations and helping them. If the SANZAR unions say that they can't afford to come, so what?! They'll never miss a RWC - it's just a bluff. Can anyone seriously see NZ not defending their title? To lose it by default? Not a chance.
What annoys me is that just because their domestic business model isn't financially viable, everyone else has to cough up.
I'd rather have given it to the bottom 5 qualifyers, to give them a bit of a boost.
Posted 11:06 17th May 2012
What are the European nations (excluding England, as hosts) getting? Even more importantly, what about the developing nations? Handouts are a dangerous precendent - it would have been a far better to simply allow all nations to keep in place their usual sponsorship deals.
Posted 10:25 17th May 2012
I like the bit about "The IRB will give the four nations competing in the Rugby Championship (Australia, South Africa, New Zealand and Argentina) £10m to split amongst them,"
should that be "The IRB will give the four nations competing in the Rugby Championship (Australia, South Africa, New Zealand and Argentina) £10m to split EQUALLY amongst them," ???
So that'll be...
NZ = £3,333,333.33p
AUS = £3,333,333.33p
SA = £3,333,333.33p
ARG = 1p
Posted 10:23 17th May 2012
Wow isnt this great news!? the irb have compromised! What next, flying pigs? lol
Posted 09:28 17th May 2012