Planet Rugby

Heineken to back new Cup competiton

20th July 2014 13:13

Share:

Jonny Wilkinson - Heineken Cup Final

Heineken will be involved in the new European Rugby Champions Cup

The new European Rugby Champions Cup is set to be sponsored by the same company which backed the competition it replaced.

According to a report in The Rugby Paper Heineken, who were the long-term title sponsors of the previous European rugby competition, will splash out around £4m-a-year to be associated with the European Rugby Champions Cup.

Heineken is the first major company to give their backing to the new competition, which is being organised by club-driven promoters European Professional Club Rugby.

EPCR are hopeful of securing sponsorship from four other major companies, with insurance-giant Allianz and Turkish Airlines believed to be among the interested parties.

Organisers hope that the five deals will bring in £20m-a-year, which will bee double the amount that Heineken paid to be the main sponsors of the old European Rugby Cup Ltd.

EPCR will pocket £28m from deals with BT Sport and Sky for British television rights and expect to add at least another £25m from French rights. They are also hoping that other broadcasting deals will bring in at least another £14m.

EPCR, which is dominated by representatives from the Premiership, Top 14 and PRO12, are hopeful of reaching their goal of securing £100m-a-year in total sponsorship ahead of schedule.

But with the French club season kicking off on August 16, and the Premiership and PRO12 getting underway three weeks later, organisers do not have much time to announce further sponsors.

Forthcoming Fixtures
FixtureDetails
All times are local
Aviva Premiership
Friday , September 19
Gloucester vs Exeter19:45
Saturday , September 20
Sale vs London Welsh14:00
London Irish vs Saracens15:00
Harlequins vs Wasps15:00
Bath vs Leicester15:15
Sunday , September 21
Newcastle vs Northampton14:00
More Aviva Premiership fixtures
Guinness PRO12
Friday , September 19
Munster vs Zebre19:30
Cardiff Blues vs Ulster19:35
Connacht vs Leinster19:35
Saturday , September 20
Newport Gwent D'gons vs Glasgow14:40
Scarlets vs Benetton Treviso18:00
Sunday , September 21
Ospreys vs Edinburgh16:00
More Guinness PRO12 fixtures
Top 14
Friday , September 19
Brive vs Toulon18:00
Saturday , September 20
Racing Metro Paris vs Toulouse18:00
La Rochelle vs Bordeaux-Begles18:00
Clermont Auvergne vs Lyon18:00
Castres vs Oyonnax18:00
Grenoble vs Bayonne18:00
Montpellier vs Stade Francais18:00
More Top 14 fixtures
Currie Cup
Friday , September 19
Lions vs Pumas19:10
Saturday , September 20
Western Province vs Griquas15:00
Blue Bulls vs Sharks17:05
Eastern Province Kings vs Cheetahs19:10
More Currie Cup fixtures
ITM Cup
Wednesday, September 17
Southland vs Tasman19:35
Thursday , September 18
Northland vs Taranaki19:35
More ITM Cup fixtures
Recent Results
FixtureDetails
All times are local
Aviva Premiership
Sunday , September 14
Wasps 20 - 16 NorthamptonWasps vs Northampton Report
Newcastle 18 - 20 London IrishNewcastle vs London Irish Report
More Aviva Premiership results
Guinness PRO12
Cardiff Blues 12 - 33 GlasgowCardiff Blues vs Glasgow Report
More Guinness PRO12 results
Top 14
Bordeaux-Begles 27 - 21 MontpellierBordeaux-Begles vs Montpellier Report
More Top 14 results
ITM Cup
Waikato 26 - 21 Counties ManukauWaikato vs Counties Manukau Report
Hawkes Bay 41 - 0 Otago
More ITM Cup results
Aviva Premiership
Saturday , September 13
Gloucester 34 - 27 Sale SharksGloucester vs Sale Sharks Report
Bath 53 - 26 London WelshBath vs London Welsh Report
Exeter 20 - 24 LeicesterExeter vs Leicester Report
More Aviva Premiership results
Rugby Championship
New Zealand 14 - 10 South AfricaNew Zealand vs South Africa Report
Australia 32 - 25 ArgentinaAustralia vs Argentina Report
More Rugby Championship results
Guinness PRO12
Leinster 42 - 12 ScarletsLeinster vs Scarlets Report
More Guinness PRO12 results
Top 14
Toulouse 9 - 13 Clermont AuvergneToulouse vs Clermont Auvergne Report
Racing Metro Paris 28 - 11 LyonRacing Metro Paris vs Lyon Report
Bayonne 23 - 6 Brive
Oyonnax 40 - 27 Grenoble
Toulon 24 - 28 Stade FrancaisToulon vs Stade Francais Report
More Top 14 results
Currie Cup
Griquas 31 - 27 PumasGriquas vs Pumas Report
Cheetahs 30 - 30 SharksCheetahs vs Sharks Report
Lions 35 - 33 Western ProvinceLions vs Western Province Report
More Currie Cup results
ITM Cup
Bay Of Plenty 12 - 27 AucklandBay Of Plenty vs Auckland Report
Southland 36 - 34 Northland
More ITM Cup results
Aviva Premiership
Friday , September 12
Harlequins 0 - 39 SaracensHarlequins vs Saracens Report
More Aviva Premiership results
Guinness PRO12
Benetton Treviso 10 - 21 MunsterBenetton Treviso vs Munster Report
Newport Gwent D'gons 15 - 17 Ospreys
More Guinness PRO12 results
Aviva Premiership Table
PosTeamPPts
1Saracens29
2Bath29
3Leicester Tigers29
4Exeter26
5Northampton26