Harlequins director of rugby Conor O'Shea has ruled out any pre-season talk of targeting trophies, with the focus solely on the squad.
The 2012 champions lost out eventual 2013 winners Leicester Tigers in the Aviva Premiership semi-final back in May, whilst also being knocked out of the Heineken Cup in the quarter-finals.
Despite losing key forwards in James Johnston, Olly Kohn and Will Skinner - O'Shea is happy with his squad, following the arrival of former England lock Nick Kennedy earlier this week.
"We'll have no grand talk about what we are going to do this year," said O'Shea to the BBC.
"We are just going to focus on being the best we can be. We want to keep up there competing. Our team can become a lot better than it was last year.
"We were pretty good last year and won another trophy to make it three in three years. But there is a desire to be the best we can be.
"Clermont Auvergne showed you can be the best team in Europe but it doesn't mean you win things. It is hard to win things.
"We are looking forward to this season immensely and I think it will be really competitive for us.
"When you get the fixture list, it brings everything into more perspective and it is on the horizon now.
"We hope we can get up in the top four again and see where it takes us. We're very happy we've kept the squad together. Competition for places is going to be huge.
"We've got a lot of young talent with the ones who won the LV= Cup last year, who will be pushing their older brethren.
"You look through the squad and we are comfortable where we are. Hopefully we will bring the Harlequins style to the pitch and that will create opportunities.
"That success is down to hard work. If the players work hard and bring their game on the pitch, we'll be all right."