Planet Rugby

Wasps axe "London" from name

01st July 2014 09:14

Share:

london wasps premiership champions 2008

Clearer identity: Wasps

Wasps have opted to drop "London" from their name, reverting to their original moniker of over a century for "a clearer identity".

Wasps' CEO Nick Eastwood said: "Wasps is a well-established and well-respected brand which is strong enough to stand alone.

"For almost 150 years we have been known throughout the rugby world as Wasps; even since the re-branding of the Club to London Wasps in 1999 people have still referred to us as Wasps, so we feel we are in keeping with the history of the club.

"During the close-season, we have been looking at ways to build the Wasps brand, with a focus on delivering consistency across all marketing and communications channels. The design team is pleased with the effect this small change has had in creating a bolder, cleaner logo with a strong visual impact.

"After such a successful end to last season, we are all raring to go for the new campaign and hopefully picking up where we left off in Paris. Our pre-season fixtures will be announced tomorrow, helping us to prepare for the exciting challenge in the Double Header at Twickenham on 6 September. We look forward to seeing all Wasps supporters there."

  • Aviva Prem Fixtures
Forthcoming Fixtures
FixtureDetails
All times are local
Aviva Premiership
Saturday , September 20
Sale vs London WelshSale vs London Welsh Preview
London Irish vs SaracensLondon Irish vs Saracens Preview
Harlequins vs WaspsHarlequins vs Wasps Preview
Bath vs LeicesterBath vs Leicester Preview
Sunday , September 21
Newcastle vs NorthamptonNewcastle vs Northampton Preview
Friday , September 26
London Welsh vs Gloucester19:45
Saturday , September 27
Saracens vs Sale15:00
Leicester vs London Irish15:00
Northampton vs Bath15:15
Sunday , September 28
Wasps vs Newcastle14:00
More Aviva Premiership fixtures
  • Aviva Prem Results
Recent Results
FixtureDetails
All times are local
Aviva Premiership
Friday , September 19
Gloucester 22 - 25 ExeterGloucester vs Exeter Report
Sunday , September 14
Wasps 20 - 16 NorthamptonWasps vs Northampton Report
Newcastle 18 - 20 London IrishNewcastle vs London Irish Report
Saturday , September 13
Bath 53 - 26 London WelshBath vs London Welsh Report
Gloucester 34 - 27 Sale SharksGloucester vs Sale Sharks Report
Exeter 20 - 24 LeicesterExeter vs Leicester Report
Friday , September 12
Harlequins 0 - 39 SaracensHarlequins vs Saracens Report
Sunday , September 7
London Welsh 0 - 52 ExeterLondon Welsh vs Exeter Report
Saturday , September 6
Sale Sharks 20 - 29 BathSale Sharks vs Bath Report
Saracens 34 - 28 WaspsSaracens vs Wasps Report
More Aviva Premiership results
  • Aviva Prem Table
Aviva Premiership Table
PosTeamPPts
1Exeter310
2Saracens29
3Bath29
4Leicester Tigers29
5Northampton26