Planet Rugby

Welsh regions sign BT deal

19th May 2014 14:14

Share:

bt sport rugby

Support: BT Sport

BT Sport has agreed a new sponsorship deal with the four Welsh Regions - the Scarlets, Ospreys, Cardiff Blues and Newport Gwent Dragons.

The new multi-million pound agreement over three years is the largest joint sponsorship in the history of the four Regions and signals an exciting future partnership ahead between the successful broadcaster and Welsh regional rugby.

The partnership will include a commitment to community development programmes in Wales that will see BT working closely with the Regions to link the Welsh national sport and its rugby role models with technology, education and community investment in sport.

The deal sees the BT Sport logo appear on three Welsh Regions' jerseys for the next three seasons; on the front of the home and away shirts to be worn by Scarlets and Newport Gwent Dragons and on the front of the Ospreys' home shirt and the back of their away kit, with the front of the Ospreys' away shirt already secured with another partner.

As a key sponsor, BT Sport's brand will feature prominently in all the Welsh regions home grounds, within community activity and in regional rugby marketing materials.

And for the first time, the Cardiff Blues have agreed naming rights for their iconic home ground - now to be known as "BT Sport Cardiff Arms Park". The Cardiff Blues shirt sponsorship continues with Airbus Group (previously EADS), with BT Sport becoming kit sponsor to Cardiff Blues Women's Rugby.

BT Sport already sponsors Scottish clubs Edinburgh and Glasgow in the RaboDirect Pro12 and the latest expansion of the broadcaster's Celtic connections demonstrates its ongoing commitment to supporting the growth of club rugby in the UK.

It has successfully broadcast this season's Aviva Premiership and will share coverage of the new European Rugby Champions Cup with Sky Sports in a landmark deal announced in March 2014.

The Four Welsh Regions have a collective turnover approaching £30m per annum, with a direct economic contribution to Wales in excess of £50m per annum.

They provide employment for almost 1,000 people in a combination of full-time, part-time and casual roles including over 600 professional and semi-professional rugby players and more than 50 highly skilled coaching, conditioning and medical staff.

Forthcoming Fixtures
FixtureDetails
All times are local
Aviva Premiership
Friday , September 19
Gloucester vs ExeterGloucester vs Exeter Preview
Saturday , September 20
Sale vs London WelshSale vs London Welsh Preview
London Irish vs SaracensLondon Irish vs Saracens Preview
Harlequins vs WaspsHarlequins vs Wasps Preview
Bath vs LeicesterBath vs Leicester Preview
Sunday , September 21
Newcastle vs NorthamptonNewcastle vs Northampton Preview
More Aviva Premiership fixtures
Guinness PRO12
Friday , September 19
Munster vs ZebreMunster vs Zebre Preview
Cardiff Blues vs UlsterCardiff Blues vs Ulster Preview
Connacht vs LeinsterConnacht vs Leinster Preview
Saturday , September 20
Newport Gwent D'gons vs GlasgowNewport Gwent D
Scarlets vs Benetton TrevisoScarlets vs Benetton Treviso Preview
Sunday , September 21
Ospreys vs EdinburghOspreys vs Edinburgh Preview
More Guinness PRO12 fixtures
Top 14
Friday , September 19
Brive vs ToulonBrive vs Toulon Preview
Saturday , September 20
Racing Metro Paris vs Toulouse14:45
La Rochelle vs Bordeaux-Begles18:30
Grenoble vs Bayonne18:30
Castres vs Oyonnax18:30
Clermont Auvergne vs LyonClermont Auvergne vs Lyon Preview
Montpellier vs Stade Francais20:45
More Top 14 fixtures
Currie Cup
Saturday , September 20
Western Province vs Griquas15:00
Blue Bulls vs SharksBlue Bulls vs Sharks Preview
Eastern Province Kings vs Cheetahs19:10
More Currie Cup fixtures
ITM Cup
Saturday , September 20
Hawkes Bay vs Bay Of Plenty14:35
Auckland vs North HarbourAuckland vs North Harbour Preview
Manawatu vs Southland19:35
More ITM Cup fixtures
Recent Results
FixtureDetails
All times are local
Currie Cup
Friday , September 19
Lions 29 - 15 Pumas
More Currie Cup results
ITM Cup
Counties Manukau 20 - 28 CanterburyCounties Manukau vs Canterbury Report
Thursday , September 18
Northland 20 - 31 TaranakiNorthland vs Taranaki Report
Wednesday, September 17
Southland 14 - 38 TasmanSouthland vs Tasman Report
More ITM Cup results
Aviva Premiership
Sunday , September 14
Wasps 20 - 16 NorthamptonWasps vs Northampton Report
Newcastle 18 - 20 London IrishNewcastle vs London Irish Report
More Aviva Premiership results
Guinness PRO12
Cardiff Blues 12 - 33 GlasgowCardiff Blues vs Glasgow Report
More Guinness PRO12 results
Top 14
Bordeaux-Begles 27 - 21 MontpellierBordeaux-Begles vs Montpellier Report
More Top 14 results
ITM Cup
Waikato 26 - 21 Counties ManukauWaikato vs Counties Manukau Report
Hawkes Bay 41 - 0 Otago
More ITM Cup results
Aviva Premiership
Saturday , September 13
Gloucester 34 - 27 Sale SharksGloucester vs Sale Sharks Report
Bath 53 - 26 London WelshBath vs London Welsh Report
Exeter 20 - 24 LeicesterExeter vs Leicester Report
More Aviva Premiership results
Rugby Championship
New Zealand 14 - 10 South AfricaNew Zealand vs South Africa Report
Australia 32 - 25 ArgentinaAustralia vs Argentina Report
More Rugby Championship results
Guinness PRO12
Leinster 42 - 12 ScarletsLeinster vs Scarlets Report
More Guinness PRO12 results
Top 14
Toulouse 9 - 13 Clermont AuvergneToulouse vs Clermont Auvergne Report
Bayonne 23 - 6 Brive
Oyonnax 40 - 27 Grenoble
Toulon 24 - 28 Stade FrancaisToulon vs Stade Francais Report
Racing Metro Paris 28 - 11 LyonRacing Metro Paris vs Lyon Report
More Top 14 results
Currie Cup
Griquas 31 - 27 PumasGriquas vs Pumas Report
Lions 35 - 33 Western ProvinceLions vs Western Province Report
Cheetahs 30 - 30 SharksCheetahs vs Sharks Report
More Currie Cup results
ITM Cup
Bay Of Plenty 12 - 27 AucklandBay Of Plenty vs Auckland Report
More ITM Cup results
Aviva Premiership Table
PosTeamPPts
1Saracens29
2Bath29
3Leicester Tigers29
4Exeter26
5Northampton26