Gloucester boss Nigel Davies believes Sunday's derby with Worcester at Kingsholm is likely to be a pivotal moment for the Cherry and Whites.
The Warriors travel to Gloucester under enormous pressure as they seek their first victory of the season after 10 games, but Davies insists his team's own faltering form has left then in a do-or-die position.
Gloucester have not won in the Premiership since late September, leaving them a lowly 10th in the standings.
"It's the biggest game of the season, every game is now a cup final," Davies told the Gloucester Citizen.
"Lots of people have said how big this is for Worcester and how it's their local derby but it's a bigger game for us - it's absolutely huge.
"We have a very frustrated group of players, coaches and staff here because we felt we had been making progress and moving forward."
Gloucester erased the good work done by winning on the road in Edinburgh in the Heineken Cup by losing the return clash at Kingsholm last weekend and Davies wants to see his side produce consistent performances.
"It's a well-worn path and we keep saying these things but it's time we start getting results," he said.
"We're not far away and we need to turn these 50-50 opportunities into more positive outcomes.
"Ranting and raving can help but ultimately we have to unleash our frustrations on the opposition.
"We've had a pretty physical week but it's about getting the accuracy and mindset right."