World Rugby has officially launched with the unveiling of its logo and brand, bringing to a close the 2014 WR Conference and Exhibition.
World Rugby has officially launched with the unveiling of its logo and brand, bringing to a close the 2014 World Rugby Conference and Exhibition in London on Tuesday.
The move signals the end of the International Rugby Board name and logo.
At the heart of the brand is a distinctive positioning, expressed visually through a modernised and progressive logo that embodies World Rugby’s mission statement to grow the game globally, retaining a link to the organisation’s heritage through its blue and green colour scheme.
With Rugby continuing to inspire and engage new audiences and players around the world, the launch is the culmination of a rebranding process undertaken with the assistance of FutureBrand.
The new expression of the brand, reflected in the new name and visual identity, aims to deliver the federation’s mission to build a stronger connection with fans, players and commercial partners. Ultimately engaging new audiences worldwide.
The new visual identity is being rolled out across the federation’s portfolio of digital properties, including the new www.worldrugby.org and @worldrugby platforms. It will make its event debut on match official jerseys this weekend.