Ulster scrum-half Ruan Pienaar has backed his team-mates to learn from their Pro12 semi-final disappointment and bounce back in future campaigns.
Their 16-14 defeat to Glasgow at Scotstoun Stadium came about after a late try from DTH van der Merwe was converted by Finn Russell at the death.
And with this being the fourth time in the last five years that Ulster have finished in the top four, Pienaar knows they need to make the next step up.
"We've lost a couple of times in play-offs like that, but as a group I think this one hurts the most of all," Pienaar told the Ulster website.
"Winning trophies is the goal and that's the sad and disappointing thing about last week. We were the better team on the day but we lost it at the end there. Glasgow are a quality side who took their opportunities well.
He added: "We keep saying we have to learn, but there's got to be a time when we start learning and win something.
"I do believe that we've got a great squad at Ulster and hopefully we can win something for our great supporters."