Ulster's ability to create chances doesn't make them a good team, Director of Rugby Les Kiss said after his side crashed out of the Champions Cup.
Ulster went doen 31-19 to Exeter on Sunday which eliminated them from the play-offs with one game still to go – next week against Bordeaux at Kingspan Stadium.
Kiss insisted his team needed to work harder after they created 11 line breaks, but still lost.
"We've got to realise that because we can create chances doesn't make us a good to great team yet," Kiss said after the game.
There is a good chance Kiss will rest a few first-choice stars for next weekend's dead rubber.
"We work hard but we've got to work harder," he added. "We are able to fashion out opportunities despite the fact that you're up against it in certain areas of the game such as the scrum.
"To still be able to do those things is great but it doesn't get you the result if can't convert 11 clean line breaks to the point where you put the points on the board.
"It's not good enough to keep saying: 'We'll learn and get out and do the job next time'.
"We've got to have players who are going to put their hands up and make a difference in terms of their play on a weekly basis and being more consistent," Kiss said.
"I've been in the dressing-room and the boys were quite frank with each other about the disappointment of not being able to do the deal. We showed some good patches. We made 11 clean breaks to their three which tells a little bit of a story about not being clinical.
"I've got to take my hat off to Exeter. There is some really good ambition in their play at times."