Western Force captain Matt Hodgson conceded that failure to exploit their chances cost them the game against Hurricanes in Palmerston North on Friday.
The Perth side fell horribly short in the 41-6 loss, after trailing with only seven points at the break.
Peter Grant's 13th and 43rd minute penalty conversions were the home side's only points in a heavy defeat.
"We created three good opportunities in the first half and couldn’t turn it into points," Hodgson told the Force website.
"I thought we were there or there abouts for a lot of the match but they have attacking threats all over the park and that showed."
The flanker admits that they should have kept ball in hand to create more scoring opportunities.
"When we hold the ball we looked good. I think when we had chances we probably pushed it a little bit, one more pass and we probably would have scored and if we did it would have been a different ball game."