Mike Ford doesn't plan to copy Jose Mourinho's motivational tactics any time soon as Bath try to get back on track this season.
Ford used Mourinho's consequent departure from Chelsea as an example of how not to get a response out of his squad.
Bath fell to their fifth Premiership loss of the season last weekend, having made high-profile signings in the off-season and reached the 2015 Premiership final.
The squad have provided written feedback for Ford on how they feel the season is going and Ford also still has the support of an admittedly "disappointed" owner in Bruce Craig.
“He [Mourinho] used the word 'betrayal’ didn’t he? I think you’re gone once you’ve done that,” Ford told reporters on Tuesday.
“I have a great relationship with the players, very close with the senior players in particular.
“They did their own written feedback. That was the first step of them being honest and brutal with themselves and putting their own hand up. That’s the reaction I wanted. That’s the reason I did it. I did it on purpose. In two and a half years as head coach I’ve never said anything in the press about players. And I didn’t mention any individuals.
"Bruce wants to win. I’ve known that since I came here.
"He’s passionate. He’s not happy, he’s disappointed. But at the same time he wants to see how how he can help and support me and the staff and the players. But he’s made his feelings known. We’re all in the same boat. We’re all disappointed.
“That [Chelsea] is a classic example of a team losing momentum. From last year where they won the Premiership to where they are at the moment. That’s sport. We’ve got to find a way to get momentum.”