Craven Week recruits Smit as talent scout

Date published: June 24 2016

Coca-Cola South Africa have announced rugby anchor Elma Smit as the ambassador of the 2016 Coca-Cola Craven Week Hero of the Day campaign.

Smit, Supersport’s first female rugby presenter and recognised as a pioneer in South African television, will be heading up a panel of experts tasked with selecting the prestigious Coca-Cola® Hero of the Day recipients at this year’s Coca-Cola® Craven Week, taking place at Kearsney College from 11 – 16 July 2016.

“The Coca-Cola Craven Week is one of the most important stepping stones for a young rugby player in South Africa and has been producing heroes for generations.  I was immensely proud to get a call from The Coca-Cola Company to lead the Hero of the Day panel, which has already identified multiple young heroes who have gone on to achieve big things in the rugby world,” said Smit.

The Coca-Cola Hero of the Day however is not necessarily your typical man of the match award.  He is the fullback who made that courageous try-saving tackle, the kicker who slotted a final second penalty for the win or the winger who scored an amazing intercept try. 

It is hero moments such as these which Smit and her team, made up of some of the foremost rugby experts in South Africa including key members of the national sporting, school sports media will be tasked with identifying.

Fetsi Mbele, Senior Communications Manager: Brand Experience, Coca-Cola South Africa concluded: “Coca-Cola is extremely proud to continue to support the development of South Africa’s next rugby heroes through all four of the Coca-Cola® Youth Weeks.  The Coca-Cola Craven Week has become synonymous as the platform for showcasing the best in South African youth rugby talent – it is where South Africa’s future rugby heroes are made.  

"As part and parcel of this support, we are immensely excited to have Elma on board and leading our judging panel as we continue to evolve the Coca-Cola® Hero of the Day award in our pursuit to unearth the future heroes of South African rugby.  We can’t wait to have her add an extra level of expertise and unique perspective to our panel as the queen of South African rugby.”