All Blacks new kit goes all black

Date published: November 5 2014


New Zealand have unveiled their new Test match jersey at an event in London on Tuesday, ahead of facing England.

New Zealand have unveiled their new Test match jersey at an event in London on Tuesday, ahead of facing England this weekend.

Ditching the white collar of recent times, adidas have designed two different shirts for forwards and backs.

The new look jersey is the product of a two year design process which saw adidas collaborate with senior All Blacks Richie McCaw, Dan Carter, Liam Messam, Aaron Smith, Israel Dagg and Conrad Smith.

Player feedback specified that “fit” was the most important aspect of a rugby jersey.

Using ground breaking techniques usually reserved for the aerospace industry, a body mapping process called ‘Dynamic Stretch Analysis’ allowed adidas to measure bodies as they moved and how much strain was being applied to the skin.

Based on this research, adidas designed two jerseys, tailored specifically to the needs of All Blacks forwards and backs – jerseys that replicate the movements of players’ skin.

“So much time has gone into working out the different things you need as a player,” said McCaw.

“Fit is what’s important – the big boys need to be able to grip in the scrums, but the backs want it as tight as possible to avoid being grabbed – so it’s awesome to have the two different jerseys”

In addition to the unique design for forwards and backs, a revolutionary new fabric has been used in the creation of both jerseys to allow for optimum movement.

Featuring fabric-weaving technology, which has a unique two-way stretch, Woven Carbon was developed by the team at adidas to ensure the use of a superior fabric that doesn’t compromise on strength, flexibility, weight or comfort, and can withstand the rigour of the game.

“The jersey has such a tailored fit and the fabric adidas has used is not only the most advanced of any team, it’s non-restrictive, making it the most comfortable I’ve worn,” said Carter.

“It’s so flexible and feels like a second skin.”