Planet Rugby

The British & Irish Lions


Australian windfall from Lions tour

02nd August 2013 10:22


British and Irish Lions fans Australia tour 2013

Between 30-40 000 British and Irish fans followed the Lions tour

The Wallabies may have lost the series but Australia did very well financially out of the recent tour by the British and Irish Lions.

According to the Australian Bureau of Statistics, the five-week tour generated an estimated Aus$150 million ($134 million) for the country's economy.

The bureau's overseas arrivals and departures figures show international arrivals rose by seven percent in June.

Australia's peak national industry body Tourism and Transport Forum (TTF) said the month's figures showed the impact of major events on the economy such as the Lions tour.

"The stand out is 64.6 percent growth in visitor numbers from the United Kingdom in June, thanks to the British and Irish Lions tour," TTF chief executive Ken Morrison said.

"An estimated 30-40 000 British and Irish supporters came to Australia for the tour, generating an estimated Aus$150 million for the Australian economy.

"This is a clear demonstration of the value of major events in supporting jobs and businesses in the visitor economy."

The Lions tour generated a total attendance at the nine matches in Australia of 389,400.

The Lions won the series 2-1 after thrashing the Wallabies 41-16 in the final Sydney Test last month for their first series victory in 16 years.