British and Irish Lions winger George North concedes he feels "horrendous" for taunting Will Genia while on his way to scoring a try in the first Test.
North pointed his finger at Genia as he rounded the Wallaby number nine, the last of four defenders he beat to complete a 60m solo effort.
The 21-year-old came under fire for his actions, with Toulon's Delon Armitage having been chastised for a similar gesture during the Top 14 final, and North admits he regrets what he did.
"I've had a few words from various people. I've apologised and can't really explain what I did," he explained.
"I got caught up in the emotion of the try. Looking back I feel horrendous for doing it now. I'll have to live with that and take it on the chin.
"I've had big words from (tour manager) Andy Irvine, which was fun. Rugby's a gentleman's game and that shouldn't be involved in the game.
"Andy said that to me and I knew it as soon as I'd done it. It's very difficult to explain your emotions when you've scored a try.
"I know it was out of line with sportsmanship and rugby and feel terrible for that.
"I've had a lot of stick from the boys for doing that and am pretty sure it will go on for a while longer."